Meet ViaSocket: The Indian Automation Powerhouse That’s Nailing Simple, Flexible Workflows (and an n8n Alternative!)
Article by Nibinesh Senthil Kumar | 30th August 2025 | 5 Minutes read
Every few years, there’s a new wave in automation tools, but finding something both deeply flexible and refreshingly easy is rare, especially for growing businesses and indie founders in India. Enter ViaSocket – a no-code, AI-powered automation platform from the makers of MSG91, shaking up the scene with its blend of usability, extensibility, and a generous free offer for early adopters.
Unlike the usual suspects (n8n, Zapier, Make), ViaSocket puts simplicity and plug-and-play power front and center. Want to drag-and-drop your way through workflows? It’s buttery smooth. But the beauty is deeper: you can handle edge cases using webhooks, make HTTP API calls to any service—even those with no out-of-the-box integration—and drop in pure JavaScript for advanced data transformations or business rules that are just too niche for generic nodes. And if you’re feeling adventurous, try the AI-powered workflow builder: just describe what you need in plain English, and let the system scaffold your workflow automatically.
Example: Turning Dukaan Orders into Personalized WhatsApp Alerts — Step by Step
Here’s a real-life workflow I built in minutes, replacing the somewhat bland, static Dukaan order notifications with something infinitely more personal.
1. Order Received: Dukaan fires a webhook with order details to my unique ViaSocket endpoint.
2. Data Cleaning/Enrichment: I use JavaScript nodes to sanitize addresses, extract buyer names, and prepare only the data I want for the next step.
3. Dynamic Message Composition: Next, I use HTTP nodes (or even import a raw cURL request, if needed) to hit my WhatsApp API gateway. With ViaSocket’s “dynamic variable mapping”, it’s trivial to personalize each message—automatically inserting status, names, order details, or anything else from the incoming webhook.
4. Send the Message: Each buyer gets a real-time, perfectly customized WhatsApp update—instantly, and with way more warmth and detail than Dukaan’s built-in messages.
The result? Notifications that *feel* like us, not a template. Customers respond more, and our ops run without a hitch.
Where ViaSocket Wins
• Simplicity, yet flexibility: Drag-and-drop for most things; code or custom API calls for everything else.
• No-code meets “bring-your-own-integration”: Even if a tool isn’t natively supported (there are 1500+ apps already, but not infinite!), you can easily add your own via HTTP or JS.
• AI Prompt Builder: While n8n just rolled out basic AI workflow descriptions, ViaSocket’s version has been here longer and feels smoother and more conversational.
• Indian Support, Local Parity Pricing: As a Walkover/MSG91 product, you get local support, language understanding, and starter deals that make sense for Indian founders.
• Security and Privacy: SOC 2, GDPR, CCPA and ISO-certified—serious about compliance and secure automation.
Why I Recommend ViaSocket
I’ve used Walkover products (including MSG91) since 2017, and watched this one evolve from just-another-automation-tool to something genuinely user-centric. Yes, the set of “native” integrations isn’t as broad as n8n or Zapier yet, but honestly—with JavaScript, webhooks, and API nodes, I haven’t hit a blocker. The product team is shipping fast, listening to power users, and supporting a real automation community for India and beyond.
Plus, with the current 90% off starter deals and purchase-parity discounts for many countries, now’s the time to lock in your access.
Full Disclosure: I’m a longtime MSG91 and Walkover user. If you sign up via my referral, we both might get extra discounts. I only recommend tools I use and trust with my own business.
Ready to stop wrestling with convoluted automations?
Check out ViaSocket — and give your ops (and your customers) the personalization they deserve.